PHENOMENON is an ideation company. We dream, design and architect innovations that create cultural phenomena. We do this on behalf of brands, entertainment networks, inventors, and any other entity that can benefit from becoming a part of consumer culture.

Our work manifests itself through marketing innovation, branded entertainment, social media innovation, original television & film programming, and “big idea” thinking. We also have extensive experience in designing and negotiating partnerships between brands (or properties) with similar "cultural DNAs".

Our venture group manages a small fund that invests in truly breakthrough consumer and entertainment innovations in both physical and digital venues. Through this strategic arm, we help external ideators realize the potential of their concepts and provide them the support necessary to launch it to the world.

Our collective experience includes launching products like the iMac and the iPod, helping turn vitaminwater into the #1 water in the US, creating game-changing partnerships with television shows like Gossip Girl, The Apprentice and America's Next Top Model, creating original branded content for major US networks, and relaunching acts like Santana.

We work confidentially, and primarily by referral -- please see our “coordinates” page for details of how to contact us.